Acquiring a short .vc domain does not mean abandoning your established .com. The smartest buyers treat the assets as a pair, letting each play a specific role in the funnel. Here is how to pair ADQ.VC ™ with your core domain without confusing customers, plus steps for producing a premium domain media kit that keeps the launch organized. The process takes planning, but the payoff is a dual-domain architecture that feels deliberate rather than experimental.
Assign clear roles
Decide what each domain owns. Many teams put product experiences, Abu Dhabi-focused stories, and live demos on the .vc, while the .com houses investor relations, careers, and press resources. Document those boundaries so internal teams know where to publish. Revisit the matrix twice a year to confirm it still matches the roadmap.
Route traffic intentionally
Set up redirects that nudge visitors between domains without whiplash. If the .com hosts your corporate story, add prominent CTAs that send people to ADQ.VC ™ for hands-on tours. Conversely, give users a path back to the .com whenever they need legal docs or support policies.
Sequence the announcement
Stage the reveal across both domains. Tease the new experience on the .com, then flip the switch on ADQ.VC ™ with a feature tour, live demo, or waitlist. Follow up a week later by documenting the rationale in a blog post hosted on the .com. This staggered plan gives each property a distinct role while reminding customers the assets are connected.
Keep design systems consistent
Even if the .vc domain feels experimental, align typography, tokens, and iconography with the .com so the relationship feels intentional. Shared components ensure the brand feels cohesive when users jump between properties.
Manage SEO interplay
Use canonical tags to signal which domain owns evergreen content. If ADQ.VC ™ hosts interactive modules or landing pages, point canonical references back to the .com when the copy is substantially similar. This prevents search engines from cannibalizing rankings while still letting you experiment with new layouts on the .vc.
Synchronize analytics
Use the same analytics stack across both domains so you can trace the full customer journey. Shared attribution lets you prove that ADQ.VC ™ drives product-qualified traffic back to your .com conversion pages.
Produce a premium domain media kit
A polished kit keeps everyone on message. Include:
- Logo lockups and clear space rules for both domains
- Color palette and gradient references
- Sonic identity files, especially if you leverage the decisive cadence of ADQ
- Sample copy blocks for ads, PR, and investor updates
- Pronunciation guide so global teams say the domain correctly
Host the kit in a shared drive with version control so updates stay synchronized.
Update documentation everywhere
Audit every asset that references your web presence: email signatures, onboarding flows, SLAs, invoices, and help center articles. Replace outdated URLs with either the .com or ADQ.VC ™ based on the role you defined earlier. Consistency reinforces the idea that the domains work together.
Plan for migrations
Write a living document that outlines how you would consolidate or further split the domains if your strategy changes. Include DNS cutover steps, content migration plans, and communication templates. Having a plan does not mean you will use it, but it keeps technical debt at bay when leadership pivots.
Train support and sales
Support teams should know which domain to reference when troubleshooting, while sales reps need talk tracks explaining why the .vc experience exists alongside the .com. Provide FAQs they can paste into chats or call recaps.
Monitor governance
Maintain a central register that lists renewal dates, registrar credentials, DNS records, and ownership contacts for every domain. Assign a single team to review access quarterly so nothing drifts out of compliance. Include escalation contacts so you can react fast if DNS changes or certificate renewals fail.
Measure adoption
Set KPIs for both domains: direct traffic, conversion rates, support references, and NPS mentions. Review the data monthly to ensure each property serves its purpose. If customers treat the domains interchangeably, revisit your copy and navigation to reinforce the differentiation.
Pairing a .vc domain with a .com takes structure, but the payoff is significant. Customers get an immersive product touchpoint at ADQ.VC ™ without losing the trust anchored by your legacy domain. With a premium domain media kit in hand, every team can tell the same story from launch day onward, and you will have the telemetry to prove the pairing works.